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Steps To Email Marketing

Steps To Email Marketing Success

Gone are the days when email marketing was the cheapest and easiest method of advertising your products and services. True, email marketing is still one of the cheapest ways of getting your message across to a targeted audience, but strict anti spam programs and stricter laws regarding sending unsolicited emails coupled with growing customer expectations and choices have made sure that email marketing is no longer as easy as it used to be. Achieving success in email marketing requires time, effort creativity and intelligence along with the latest technology. Given below is a small list of steps to email marketing success that should help you in sending better mails that lead to better ROIs.

Opt-Ins Are Not Optional Any More: Nothing can destroy your reputation faster than sending unsolicited mails to today's consumer. Using pre-checked boxes in forms for getting email addresses is an old but cheap strategy and no longer do consumers entertain unsolicited emails. Let consumers opt in to receive your emails, since this not only shows genuine interest in your products, it also ensures that your mails are opened and read.

Be Creative With Your Messages: In order to catch and hold the attention of your target audience, it is important to come up with messages and mails that are well formatted, good looking and easy and fast to load. The content is of extreme importance and your value proposition should be mentioned right at the top of your mail and in the email subject in order to hold the reader's attention.

Focus On Conversions, Not Views: The success of an email campaign cannot be measured by the number of people who have read your email or even by the number of people who have clicked on your links, but rather on the number of conversions that you get. Remember that your ultimate goal is to sell stuff and not to get people to your website.

Personalize Your Mails For Your Recipients: Your email recipients are more inclined to open and read your mails if you address them directly in the subject line. Personalization is necessary to get good results and it is not restricted to just addressing your consumer in your mail by his or her name. Send your subjects mails based on their previous actions - the links they clicked or the products they bought, and you definitely increase chances of making your email marketing campaign a success.

Segment, Segment And Segment Again: Segment your email lists based on customer preferences and send targeted mails if you want better results from your email marketing campaign. While segmentation based on demographics is almost a given, you should try using existing technology for behavioral segmentation and dynamic content generation. Segmentation based on what a customer has clicked on or was interested in before improves your chances of making conversions.

While following these five steps to email marketing success might not make you a millionaire, it will definitely help you in getting better return on investments from your email marketing campaigns.

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My sales increased by over 57% thanks to the email marketing campaign your company did for me. My ROI enables me to say, 'This is the most affordable form of advertising available'. Our level of satisfaction and customer assistance with your company is very, very high! Thank you.

Logan, Wyoming

I started my first campaign with your company a couple weeks ago, and I'm now on my 4th campaign. The online exposure has been tremendous. We've been getting a lot of new sign-ups from these email campaigns. Thanks for everything.

Kayla, Delaware


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