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How to Send Bulk Email

In the modern business world, bulk email is one of the most successful ways to advertise and market the service and product of a company. But like most of the marketing strategies bulk emailing also has its share of advantages and disadvantages. A drawback of sending bulk emails is that it might not reach the person you are sending it to. This is basically because of the bulk email blockers that are programmed into every email account. A bulk email blocker separates bulk emails into another email folder so that the reader cannot directly access the mails from the inbox.

Apart from this the advantage of the bulk emailing is that it has the power to communicate directly to your target market. This type of communication is done individually and so much that the recipient can be identified personally through the message. Another excellent benefit for the businesses that use this marketing technique is that they do not have to spend much time on advertising. Sending bulk email is actually much cheaper than utilizing printed advertisements or making radio or television commercials.

Sending Bulk Emails: One of the most common and most used methods of sending bulk emails is by signing up for a bulk email hosting and service. There are a number of companies that offer this kind of service and they also offer different kinds of product packages with different specifications. It would be up to the client to assess what kind of play would best suite the needs of the business. The client will also have to choose a reputable company in order to provide or enjoy these services. You can easily find the information about the companies that offer bulk email hosting and services.

Bulk Email Software: With the help of bulk email software you can send a number of personalized emails to your mail lists with macros and the bounce unsubscribed features. You should look for software that would enable the use of plain text, HTML and multipart messages. With the help of these tools you can easily send bulk emails with up to 120 concurrent threads. These tools can also handle mail lists that are over six million and they also allow mailing job scheduling. With bulk email software you can also design rich Flash and HTML emails, e-zines and newsletters easily and deliver personalized HTML email message to your subscribers and mailing lists. The integrated bounce handling feature automatically sorts out email addresses with delivery failures. The bulk email software also efficiently manages a website as it can perfectly organize bulk email address lists.

With bulk email software you can enjoy a number of benefits depending on the nature of your business and the capability of the software. These benefits include excellent communication with prospective subscribers and customers, closer ties with customers and prospects, improves your sales, preservation of clients, offers better organizational awareness and is a cost effective targeted marketing.

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Recipients Cost Per Thousand Total Cost Order
300,000 $0.16 $98  $49


Recipients Cost Per Thousand Total Cost Order
900,000 $0.11 $198  $99


Recipients Cost Per Thousand Total Cost Order
2 Million $0.08 $358  $179
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My sales increased by over 57% thanks to the email marketing campaign your company did for me. My ROI enables me to say, 'This is the most affordable form of advertising available'. Our level of satisfaction and customer assistance with your company is very, very high! Thank you.

Logan, Wyoming

I started my first campaign with your company a couple weeks ago, and I'm now on my 4th campaign. The online exposure has been tremendous. We've been getting a lot of new sign-ups from these email campaigns. Thanks for everything.

Kayla, Delaware


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